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June 10, 2011


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It will be interesting to see when McDonald's feels it is economically worthwhile to pay for the label in US restaurants. Though the most renowned certification scheme, MSC is not without it's critics: http://bit.ly/lLwQqv. Their response here: http://bit.ly/j2K7zI


MSC is starting to have serious income from the label. How is this non-profit using the proceeds to improve its certification process and lower the cost for the fisheries?

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