The implied value proposition that eating organic products is healthier has been put in question by a recent study from Stanford University. Researchers from the Center of Health Policy analyzed data from 237 previously performed studies, and concluded that there is little evidence of health benefits from organic products. The study is coming under fire by organic associations and medical experts who are fighting to inform customers about healthier choices.
The Cornucopia Institute in Wisconsin denounced that Stanford's spin on organics is allegedly tainted by biotechnology funding. Particularly alarming is the fact they could have purposefully cherry-picked data two months before an important vote in California on a new law (Prop 37) that would require labels on Genetically Engineered (GE) products. The food & beverage industry is a $1 trillion market and a battle ground between brands that want to be labeled (organic) and those that don't (GE).