I have been away for a while, launching a new start-up company, and this time off the prompter gave me a new perspective: Cleantech is dead; long live cleantech! Sustainability is very much present every day of our lives despite of the lack of venture capital. Solar is mainstream, organic food is available in every super market. There is not a Fortune 500 that does not have a plan to implement green values in its operational excellence
I talked to one of the top food brands in the world, Roll Global. Cleantech innovation boils down to waste management for them. No big deal. It is just common sense. Does it make business sense? A number of cleantech companies are maturing, and OPower made a strong IPO recently without a big technology breakthrough. Most VC's have left the field though, including Matthew Nordan at Venrock. In many ways, I feel that cleantech is victim of its own success. Here are my top 5 reasons.