In its third year, GreenNet focused on 'digital energy' and explored a bit beyond the high-tech business world as it brought together investors, innovators, Fortune 100 and thought leaders in a one-day, high-energy conference. Earth2Tech editor, Katie Fehrenbacher, led a panel on connected cars and the hosts also invited Greenpeace along with the Internet giants Google, Microsoft and Yahoo.
Saul Griffith started the day with a refreshing presentation on how to visualize energy usage and inspire a new generation of leaders. I connected after the speech with Saul who works with the DOE on energy litteracy. He encouraged the media to profile new 'heroes' and concluded that "Green should go Red Bull when it comes to marketing!" San Francisco is in an interesting position to do that by merging the 'American Dream' machine from Silicon Valley with the environment thought-leadership from Marin County and East Bay.