Sports cars got a fast start at the Detroit Auto Show last week while sales of electric vehicles are growing slowly. Transportation is only one way to reduce carbon footprint, and it seems that environmental concerns are taking a back-seat compared to speed and elegance. Tesla's Model S won the car of the year award in 2012 by surprising the auto fans with its best-in-class performance.
Auto manufacturers are still excited about the potential of EV's. Earlier this year, Ford announced a new energy initiative at the Consumer Electronics Show in Las Vegas , in partnership with Eaton, SunPower and Whirlpool. A study done in collaboration with Georgia Institute of Technology shows that a typical American family can reduce its carbon foot-print by 55% by combining renewable energy generation and smart devices such as plug-in vehicles and new home appliances.
I have talked before about the convergence of home and transportation, and the second generation of solar about to take place. I decided to talk to Ford about MyEnergi Lifestyle program, as well as their hands-on experience at the assembly factory in Michigan where they installed 500 kW of solar panels and 2 MWh of energy storage. Their take-aways are interesting.