Macworld, the ultimate iFan event, was on last week at the Moscone Center in San Francisco. What used to be the main Apple event where Steve Jobs would introduce killer products like the iPod or the iPhone, is now an independent tradeshow for brands and merchants that gravitate around Apple's growing empire. The story tells that Apple's founder did not like losing control of the stage lighting and other aspects of the products launch. The big Apple event is now the WordWide Developper Conference event in June, also at the Moscone Center. The 2,500 tickets typically sell within a few hours.
Steve Jobs was a perfectionist at the border of arts and technology and was a control freak with his colleagues, as depicted by Walter Isaacson in his official biography. He is now part of the popular culture. The question today rather relates to the extent of Apple's control outside the company circle and its grip over a growing manufacturing empire. The New York Times gave insights in the world of the consumer electronics giant in a recent article analyzing how the US lost on the iPhone: behind its 63,000 employees, 700,000 workers assemble iPhones in China, and tens of millions of units shipped to customers worldwide last quarter.