Rapanui Clothing is rolling out through its distributors a new traceability capability on their lines of eco-friendly t-shirts. In UK stores first, shoppers will be able to use their smart phones to scan QR codes, and know more about the product was made and its carbon footprint. Information is embedded in text and Google-map format. The label is produced for each line of product, including style, color and supplier of cotton.
The Guardian’s eco stores are some of the stores in the UK carrying Rapanui’s T-shirts made of organic materials. As summer season starts in Europe, I talked to Rapanui’s co-founder, Rob Drake-Kinght. “Last year was a breakthrough year for Rapanui’s eco labeling initiative in the UK. It is now that is gathering some real pace.”