A few friends asked me what I did for Earth Day. Amongst all the green activities and celebrations organized that day, I decided to attend the Fortune Magazine’s BRAINSTORM: GREEN event in Pasadena. The conference gathered over 300 top business and environmental leaders. A series of panels discussed the impact of the green movement and explored the opportunities and challenges faced by entrepreneurs, big companies and the financial community. For the organizers Earth Day surely meant business this year.
Earth Day 2008 was definitely the biggest so far, with events and activities organized around the World, and with wide news coverage. A month later, I ask myself though a simple question: what is left of all this activity? The green movement is growing for sure, and sustainable values are diffusing through Government and Business organizations.